A seat at the table for all. At Ben's Original™, our goal is not just to bring you the world's best rice. We also believe everyone deserves a seat at the table - which is why we're helping provide underserved communities with access to nutritious food and supporting increased diversity in the food industry. Visit bensoriginal.co.uk to find out more.. Ben´s Original™ Long Grain microwave rice is simple and versatile; one of our classics. Prep and clean-up is a breeze with this microwaveable pouch, and since it heats up in just 2 minutes, you’ll have a tasty meal in no time! Ben´s Original™ microwaveable Long Grain rice helps you create a delicious and wholesome meal that can be enjoyed any day of the week. Why not try it with chilli con carne, in a colourful buddha bowl, or even something of your own imagination! . Nutritious: No artificial colours, flavours or preservatives. Gently steamed for 2 servings of perfect rice every time. Convenient: Microwave rice in just 2 minutes. Ben´s Original™ Rice is sustainably sourced. Ben´s Original™ Long Grain microwave rice is suitable for vegetarians. Ben's Original.