Designed specially for ageing hair, enjoy the appearance of fuller and stronger hair with Dove pro·age Shampoo. Dove Pro-age shampoo penetrates to a cellular level. With Micro Moisture Serum to help restore strength & volume without weighing hair down. Helps repair the hair surface, leaving it looking thick & full. Throughout our lifetime, our hair goes through many changes and not just style-wise. Did you know our individual hair follicles shrink with age? This means that the thickness of hair strands decreases, which is why fine, weak hair is something a lot of us notice more as we get older. But while thinning hair in women is something many of us worry about, the right care can help us all to enjoy the look and feel of fuller and stronger hair. Dove Pro-age shampoo penetrates to a cellular level. With Micro Moisture Serum to help restore strength & volume without weighing hair down. Helps repair the hair surface, leaving it looking thick & full. Dove pro·age Shampoo is specifically designed to restore strength to ageing hair and leave it looking thick and full. Its unique formula contains MicroMoisture Serum™ and helps moisturize hair from deep within. At the same time, it restores brittle hair to leave it 2x stronger and adds volume. As a result, your hair looks and feels thicker, fuller and naturally revitalized. Reduced breakage with Dove pro·age Shampoo versus non-conditioning shampoo.