- Quick Application for Effective Hydration - The E45 Daily Cream uses a fast absorption formula that is easily absorbed by the skin to leave it soft and hydrated. - Dermatologically Tested and No Perfume - E45's formulation is dermatologically tested, and we've not added any unnecessary colours or fragrances. - Fast Absortion - The E45 lotion/cream is light and easy to apply to skin that can be used whenever skin feels dry. - Suitable for Everyday Skincare on Dry & Sensitive Skin - With its fast absorption formula, E45 Daily cream can be used as and when necessary on skin. - E45 Daily Cream Has Emmolient Ingredients to Keep Skin Hydrated - Light liquid paraffin has emollient moisturising properties to help keep skin hydrated and leave it soft, comfortable and relieved. E45 knows how to support skin. For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that's dedicated to vulnerable dry skin. Cream, lotion, wash, bath, shampoo, etc… E45 has it covered. At E45 we don't believe in making things unnecessarily complicated. We take the same approach when formulating our moisturisers, making sure they have everything dry skin needs to feel good. We've not added any unnecessary colours and fragrances to our Daily range. E45 Daily Lotion has a high viscosity which can be thoroughly applied on the skin and is easily absorbed. For ointments with a lighter consistency you can try the E45 Daily Lotion, which is fast to absorb and can be used as and when needed. Features: Fast absorption, Leaves skin hydrated, No added colours or fragrances, Dermatologically Tested and Suitable to Dry and Sensitive Skin. RB-M-41825