As strict carnivores, cats require a diet that is rich in meat and fish to provide them with the right nutrients. Conventional dry cat food can be high in carbohydrates and low in protein - with sometimes as little as 4% meat. Now, using state-of-the-art technology, we’ve created a new breed of dry cat food with unparalleled amounts of protein and all the essential vitamins and minerals your cat needs to Thrive. Thrive PremiumPlus Chicken has the highest meat content (90%) of any dry cat food in the world