LIVE Intense Colour Berry red 044 is a long-lasting, permanent red hair dye for all hair textures* and has perfect grey coverage. Our vegan formula with built-in vibrancy serum ensures long-lasting colour results with an anti-fading effect and a beautiful shine. The built-in vibrancy serum activates colour pigments at the core of each strand and maximises the depth of the hair colour. The conditioner with vitamin complex and oil helps to nourish the hair after colouring for a silky hair feel and intense care. This red hair dye is suitable for all hair textures. The formula is vegan** and made with 0% silicones and alcohol***. 100% recycled aluminium tube, FSC Certified: packaging from responsible sources. Be smarter. Recycle. Our recommendation: We recommend this red hair colour for light blonde to dark blonde hair. For long or thick hair, we recommend using two packs. Always do an allergy alert test before you colour your hair and follow the instructions carefully. 1. Preparation 2. Application 3. Developing time 4. Rinse 5. Condition The Product Benefits at a Glance: - Permanent red hair dye - Long-lasting colour with anti-fading effect - Beautiful shine - Conditioner with vitamin complex & oil - Perfect grey coverage *not for damaged hair **free from animal-derived ingredients ***Ethanol Alcohol