Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are! 100% Natural Looking* Colour *Based on study of over 100 unique hair colours from around the world Superior Natural Looking Colour Blend of 3 Tones and Highlights Hair colour so natural-looking, its 100% you. Each shade combines a custom blend of 3 tones that work together with your natural highlights and lowlights for multi-dimensional colour with 100% grey coverage. Gentle on Hair and Scalp† Nice'n Easy Crème is an oil-infused colour and has conditioners in every step. The result? Colour that leaves your hair soft and shiny and is kind to your scalp.† †Based on allergy gentle ME+ molecule. See additional warning on side panel. If you have a known hair dye allergy, do not use unless approved by your dermatologist.