Add a touch of luxury to your daily routine with M&S' super-soft cotton towel design. They’re made with 100% cotton, which traps air pockets between the fibres for an indulgently plush feeling. As a result, towels offer plenty of lush thickness and absorbency without weighing you down after a bath. Featuring M&S' StayNEW technology, towels stay fresh for longer. Choose from a range of sizes and contemporary colours to create a fluffy towel set best suited to your bathroom décor.   This towel’s GSM rating is 550 GSM.GSM stands for grams per square metre and indicates the weight and density of the towel. M&S' towels range from 450-800 GSM. At the lower end of the scale, 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts. At the higher end of the scale, 600-800 GSM signifies a heavier, more luxurious towel. The pile in these deluxe towels is denser and more lavish.    These luxurious towels are spun in a unique way that creates air pockets between the fibres, so they're super thick, plush and absorbent and because they're so absorbent, they dry you quickly too.